These are the tools my team and I use to drive over 867K+ sessions every month. Not by chasing hacks, but by moving faster, making smarter decisions, and focusing on what drives real results. Because your navigation is at the top of the page, Google sees those links first. Let’s say you have two links pointing to a page on your site… and both of those links are on the same page. In fact, our study of 11.8 million Google search results found that the average word count of a first page Google results was 1,447 words. And as that page has accumulated links, it made its way onto the first page for “white hat SEO”.

Technical Proficiency

• The number falls down to 15.8% for the second result and 11% for the third.
• Here, you can use Surfer AI to drop in an outline, write the article, and optimize the copy.
• Understanding how search engines work and staying attuned to the factors influencing their processes can help you adapt your SEO strategy as search algorithms evolve.
• Like Semrush, Ahrefs isn’t likely to be a one-stop shop for all your SEO and content needs.

That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. Rank higher and drive more organic traffic with our ever-growing collection of free SEO tools. Broken Link Building is one of my go-to link building strategies. But instead of just posting a title and link, I included a quick summary of what we found in a Tweet. Which means that you want to add some native content to your social media posts. In my experience, most people use the “Publish and Pray” approach to SEO and content marketing.

The higher your site ranks, the more visible your business is, and the more traffic and sales your business is likely to generate. Optimizing your webpages helps you rank higher and convert more searchers to customers. There are many good resources you can find online, and a good portion of them are free. You can start with our guide on SEO for beginners or take free courses in SEO Anomaly Ahrefs’ Academy.

Page quality

Before starting the hiring process, determine why you’re hiring an SEO specialist in the first place. Google Keyword Planner, a free tool, can also help you search for words or phrases related to your products or services. To stay ahead of the constantly evolving algorithms and industry trends, you can read about them through industry-leading blogs covering SEO and marketing topics.

It’s hard to put even basic SEO best practices in place without one. Each branch on the map becomes an internal link, which is a link from one page on a website to another. That said, if you value ease of use and support, a hosted solution might be a better fit.

Local SEO is the process of improving your visibility in location-based search results. Use Semrush’s Site Audit tool to check your site for over 140 on-page and technical SEO issues. Other off-page tactics like social media management, online reputation management, and email marketing can indirectly benefit your SEO by driving brand awareness and engagement.